I Die: We’re Crossing our fingers we are able to carry!!!

I LOVE THIS BRAND: Prototype is hopeful we’ll have it soon!!!

This will definitely add that twist to Prototype!!

xoxo iamtheprototype

Prototypical Designer

With an innate desire to create beautiful things, Detroit native Tracy Reese headed for Manhattan in 1982 to attend Parsons School of Design where she received an accelerated degree in 1984. Upon graduation, Reese apprenticed under designer Martine Sitbon while working for the small contemporary firm, Arlequin.  Reese worked at some of the industry’s top fashion houses, including Perry Ellis where she was the design director for Women’s Portfolio.

In Spring 1998, Reese launched her eponymous collection to rave reviews. Perfect for the modern woman, Reese’s debut showcased ultra-feminine pieces layered with intelligent nostalgia, charm and luxury; a distinctive look that the designer has since become known for.   

The designer’s second line, plenty by Tracy Reese, was introduced later that same year. A bohemian, ethnic-inspired collection that is of-the-moment, yet never trendy, plenty by Tracy Reese comprises pieces that unite myth and modernity with a rock-and-roll twist.  The collection is both eclectic and adventurous, featuring Reese’s signature detailing.

In 2007 Reese was inducted as a board member of the CFDA; and over the past decade, the Tracy Reese name has become synonymous with frothy dresses and print driven heirloom fare that women across the globe can’t get enough of. Reese’s eye for detail and extensive knowledge of color, fabric and form continue to be evident each season as she consistently reveals timeless, wearable looks that evoke sophistication and elegance. Reese’s approach is deliberate, combining modern craftsmanship with vintage flair, creating a look that is clearly her own. 

Both Tracy Reese and plenty by Tracy Reese have expanded into several brand categories. Tracy Reese footwear feature ladylike silhouettes in luxurious leathers with exquisite detailing; while the whimsical, feminine and eclectic, plenty brand now includes a home collection and candles. Reese added a third collection to her line up, frock!, comprised of fun and flirty occasion dresses that easily transition from day to evening. 

Tracy Reese has become a mainstay in the fashion industry as she continues to develop a strong design philosophy by staying true to her specific point of view. Reese has collaborated with several top brands including Sally Hansen, Hue and most recently, a line of footwear, plenty by Tracy Reese for Keds, debuting in spring 2009.

Bright colors, unique prints and intricate patterns define Tracy Reese, plenty and frock! A consistent fashion favorite amongst industry insiders, celebrities and fashionistas alike, Reese crafts finely detailed looks that make a statement and are easy to wear, garnering the attention of the nation's top media.

Tracy Reese, plenty and frock! are sold nationwide in top department stores and specialty boutiques as well as retailers throughout Europe and Asia

COMING SOON TO PROTOTYPE BOUTIQUE: elleLauri

ellelauri’s is everything Prototype stands for and that is why we have slected them to be apart of our brand selection...

 ellelauri is an affordable, luxury lifestyle brand. It’s perception came from the personal style of its co-founders Liz and Laura Rymar. Discovering a void in the market for a chic unique yet timeless clothing at an attainable price point, they wanted to create stylish yet wearable everyday clothing for women. Most of the collection is inspired by their time spent between London, Paris and New York, as well as their individual senses of personal style. Films, art, photography and travel also inspire ellelauri’s collections. Bold bright solids, distinctive prints, and highest quality fabrics are all signatures of the brand. ellelauri’s collection focuses on clean, simple lines, elegant silhouettes and sophisticated colors. The line is chic and stylish, perfect for any occasion. Each timeless piece has a superior fit and is made from the most comfortable & luxorious fabrics. The versatile collection is perfect for all women who effortlessly want to look stunning with a fun and flirty edge. All ellelauri clothing is proudly made in the USA.

xoxo 

ToP It OfF ThUrSdAy: Designer Edition

Amanda deLeon is a Louisiana native residing in New Orleans, LA. A graduate of Louisiana Tech University, Amanda moved to the East Coast shortly after receiving her degree. After living in Wilmington for several years, Amanda relocated to Austin seeking a larger market, and has finally settled in New Orleans. Amanda is an avid surfer and draws inspiration for her clothing line from architecture, music and nature.

As a fashion designer, Amanda deLeon’s mission is to engineer clothing that breaks the boundaries of traditional beauty. Due to her architectural background, deLeon’s designs are structural in nature. Her pieces have precise detailing, but remain feminine and fun to wear. deLeon’s goal is to give women confidence in finding their own way to express their point of views about design, art and life.

 Amanda  DeLeon  is PROTOTYPICAL